Instagram is a popular social media platform that allows users to share photos and videos with their followers. Instagram also offers various features and tools for businesses and creators who want to grow their online presence and reach more customers. One of these features is the Instagram Professional Account status, which enables users to access insights, analytics, ads, shopping, and more. In this article, we will explain what is a professional account, how to switch to it, and what are the benefits of having one.
What is a Instagram Professional Account?
A Instagram Professional Account is a type of Instagram account that is designed for businesses and creators who want to use Instagram as a platform to showcase their products, services, or content. A professional account has some advantages over a personal account, such as:
- Access to Instagram Insights, which provide data on your account performance, audience, and content engagement.
- Ability to create and run ads on Instagram, which can help you reach more potential customers and increase your sales.
- Ability to set up a shop on Instagram, which allows you to sell your products directly from your profile or posts.
- Ability to use branded content tools, which let you tag and disclose your partnerships with other brands or creators.
- Ability to use Reels, which are short-form videos that can help you showcase your creativity and attract more followers.
- Ability to use badges, which are a way for your fans to support you financially during your live videos.
How to switch to a professional account?
Switching to a Instagram Professional Account is easy and free. You can do it by following these steps:
- Go to your Instagram profile and tap the three horizontal bars in the top right-hand corner.
- Tap Settings and privacy.
- For some accounts, the Switch to professional account option will be listed directly under Settings and privacy. If not, tap Account type and tools.
- Tap Switch to professional account.
- Tap Continue.
- Choose whether you want to be a Creator or a Business. A Creator account is suitable for public figures, content producers, artists, or influencers. A Business account is suitable for retailers, local businesses, brands, or organizations.
- Select a category that best describes your profession or business.
- Review your contact information and make sure it is correct. You can also choose to display or hide your contact options on your profile.
- Connect your Instagram account to your Facebook Page if you have one. This will help you manage your presence across both platforms and access more tools and features.
- Tap Done.
You have successfully switched to a Instagram Professional Account. You can now access the professional dashboard, which is a central location for you to track your performance, access professional tools, and discover educational information.
What are the benefits of having a Instagram Professional Account?
Having a Instagram Professional Account can help you grow your online presence and reach more customers. Here are some of the benefits of having a professional account:
- You can access Instagram Insights, which provide data on your account performance, audience, and content engagement. You can use this data to understand your followers’ preferences, optimize your content strategy, and measure your results.
- You can create and run ads on Instagram, which can help you reach more potential customers and increase your sales. You can choose from different ad formats, such as photo, video, carousel, stories, or reels. You can also target your ads based on your audience’s location, demographics, interests, or behaviors.
- You can set up a shop on Instagram, which allows you to sell your products directly from your profile or posts. You can create a catalog of your products, add product tags to your posts, and enable checkout on Instagram. You can also use shopping stickers, shopping guides, or shopping collections to showcase your products and inspire your customers.
- You can use branded content tools, which let you tag and disclose your partnerships with other brands or creators. You can also access branded content insights, which show you how your branded content posts perform and how they impact your audience. You can also use branded content ads, which allow you to amplify the reach of your branded content posts by turning them into ads.
- You can use Reels, which are short-form videos that can help you showcase your creativity and attract more followers. You can use different effects, filters, music, or stickers to make your reels more engaging and fun. You can also explore reels from other creators and discover new trends and ideas.
- You can use badges, which are a way for your fans to support you financially during your live videos. You can enable badges for your live videos and invite your fans to purchase them. You can also thank your fans who buy badges and give them special recognition and access to additional features.
Conclusion
Instagram is a powerful platform for businesses and creators who want to grow their online presence and reach more customers. By switching to a Instagram Professional Account, you can access various features and tools that can help you achieve your goals. You can also learn from other professionals and get inspired by their success stories. If you want to switch to a professional account, you can follow the steps mentioned above and start enjoying the benefits of having one.